Capital Edge is owned and operated by Jonathan Fordham. Jonathan has decades of experience in the Australian property market and utilises this experience to ensure the very best results for his clients.
Jonathan completed his secondary education at Mentone Grammar School and then spent 4 years working in the Commercial and Industrial area of real estate for a large player in the Southeast of Melbourne. Following this he completed his Bachelor of Business at Victoria University and then gained experience working at several major multinational companies including Lion Nathan, TNT and Fonterra before returning to his true passion of real estate.
This saw him actively involved in the residential property market for the last 10 years across all states of Australia spending significant time living in Melbourne, Perth and Brisbane. Jonathan also completed his full Licence and diploma in real estate as well as completed the Results Mentoring Program.
Throughout Jonathan's recent career his focus was on property management and working with the so-called "property sales experts". During this time managing investment properties for owners across all areas of Australia it was clear to see that many project marketers simply sold clients into stock that suited them and their large commissions, as opposed to finding stock that suited the client.
Jonathan identified that prospective investors did not fully understand the fundamentals for successfully investing in residential real estate. Hence, Jono developed his property selection process to assist investors. This has evolved into his focus on educating clients and the publication of the third edition of his book, titled Becoming an Educated Property Investor.
With this in mind Capital Edge was formed with the focus on the client, not on the sale.